A company can only be effective if it knows why it does what it does – what it hopes to achieve, what impact it aims to have.
Next Generation uses the Theory of Change methodology to help clients clearly define their goals. Then we use those goals to determine what needs to be done to achieve them in their particular context.
In the same way that we use the theory of change to develop strategy and then facilitate, implement and manage change for our clients, we use it to guide our own work. It helps us to think honestly about why we’re doing what we’re doing and see the bigger picture of what we intend to achieve.