What do donors want?

When donors decide to contribute to a cause, they often seek specific benefits that go beyond mere financial support. Understanding these motivations can help impact organizations tailor their approaches to meet donor expectations effectively. Not all donors and grantmakers are the same, but there is common ground shared by all types of funders, and understanding and addressing these motivations is key.

2023 Trends and Insights for the Humanitarian Sector

Insight: A Polycrises: A sector outpaced by global challenges, which are growing faster than we are applying solutions. Even where governments and business are starting to step up and do more, the nature of these challenges, which are exponential in the case of the climate crises – seem to escalate constantly. Download the report