Over the last 20 years (corporate) community involvement (CI) or corporate social investment and development (CSI) has evolved from an add-on activity to a bona fide line function with bottom-line accountabilities. Like any other business function it is expected to add value (returns) to the business. For community involvement adding value means creating a shared and/or blended value proposition — …
Social and community investment and development programmes have become critically important for companies worldwide. As a result of the increasing demand for robust corporate governance and an illustration of the “licence to operate”, growing consumer awareness, as well as a growing global awareness of the divide between rich (corporates) and poor (communities), companies and grantmakers are investing billions into corporate social community development …